The blank page intimidates some writers. They claim they feel the pressure of needing to produce perfection in the first draft. Others insist they are waiting for inspiration from their divine muse. The underlying issue might be less ephemeral, and easier to solve.
Salespeople know the axiom that says a confused mind will not buy. Faced with multiple choices, a customer’s knee jerk reaction is “no.” Extensive options, confusion, and uncertainty are ingredients in the recipe called Disaster. Seeking to avoid the risk of making a mistake, we walk away. The lesson for anyone in sales is to present minimal selections, straightforward explanations, and foregone conclusions. When the decision is obvious, humans act. We want clarity and simple answers.
Why wouldn’t the same principle apply to authors? A writer’s imagination teams with an immense selection of stories they want to tell. Confronted with unlimited possibilities, we can’t decide. Inaction and lack…
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